In celebration of Vesta’s 20th anniversary we were tasked with refreshing the brand. The new brand identity reflects a Vesta that remains true to its origins and unique soul but in sync with its evolution. It is intentionally bold yet elegant, organic and welcoming but refined. The typography takes inspiration from vintage packaging of the early 1900’s and the location’s original occupant, the Millar Spice Factory and Coffee Company. Paried with this, hand-painted, distressed textures retain just enough of the rough and polish that Vesta exudes in its industrial setting and neighborhood.
IDENTITY // BRANDING // PRINT // SIGNAGE // WEBSITE